New Market Report Now Available: Laundry Care in the Netherlands
Laundry care performed well in the review period, recording a CAGR of 4%, with positive growth of 2% in 2012, both in current value terms. This performance was supported mainly by price promotions, which meant greater volume sales. The most frequent price discounts were product associations and larger volumes for lower prices (buy-two-get-one-free). This strategy proved efficient since nearly 40% of all laundry detergents were sold under discount in 2012 alone.
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