Esario to Disclose Relations Between Hotels' Capacity and Facebook Likes
Esario, a well-known internet marketing company in Barcelona, today released the first edition of their monthly publication of reports about hotel chains' brand popularity on Facebook. The reports rank the biggest hotel brands in the world by market segment using a “Facebook Likes / Rooms” ratio meaning: “Total number of likes on Facebook” divided by “Hotel Brand Total number of rooms”. This ratio has been created to compare results between hotel chains of different scales. The standard for describing the...
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