New Market Study Published: Fortified/Functional Packaged Food in the Czech Republic
Consumption of fortified/functional packaged food continued to rise in 2012 supported by the developing health and wellness trend. Czech consumers showed more interest in products with added value as they cared more about the health attributes of packaged food. Promotion campaigns of leading companies about positive effects of functional products also helped. Moreover, premium private label products with added value penetrated the field of fortified/functional packaged food more deeply and that...
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