New Market Report: Organic Beverages in Bulgaria
Organic beverages are an uncommon product in Bulgaria with a negligible level of sales. Both off-trade and on-trade channels provide few, if any organic beverages. Some organic products are available in bio or health food outlets, but their popularity is rather low because of their high prices. The benefits of organic products are mostly unknown to Bulgarians, so although they seek healthier beverages, most health-conscious consumers do not require their drinks to be organic. Therefore,...
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