Doritos 2014 Crash the Super Bowl Ad Contest Goes Global
Doritos' "Crash the Super Bowl" is going global, with the PepsiCo brand opening the annual contest to people in all 46 countries where the chips are sold.By making the program international, Doritos will likely get more high-quality submissions. It also means the program's marketing budget will increase, with PepsiCo using paid digital media and PR to promote the contest across the globe. Plans include outreach at film festivals and sporting events, as well as collaborations with universities that specialize in...
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