Cider/Perry in Japan: New Research Report Available at Fast Market Research
The main consumers of cider/perry are young females and expatriates. Females in their early 20s who have just started to drink alcohol and are not used to the bitterness of beer or strong taste of spirits prefer to drink cider both at home and in on-trade establishments, favouring its sweet taste and low alcohol. However, there have been many launches of sweet and low-alcoholic products in RTD and younger females began to drink RTDs rather than cider/perry over the review...
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