Market Report, "Cider/Perry in the Czech Republic", Published
The cider/perry category attracted consumer attention in 2012 through the introduction of Somersby apple cider by domestic brewery company Budejovicky Budvar np. The company promoted the product as a refreshing drink primarily for consumption during the hot summer months. It targeted both men and women aged 25-35 who lead an urban lifestyle and spend much of their free time with friends, with this demographic being identified as a group that is willing to try new products and experiences.
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