New Market Report: Cider/Perry in Bulgaria
Cider is a very niche segment in Bulgaria. Up until 2011 it satisfied the demand of the foreign tourists and was primarily an on-trade product. The launch of Somersby by Carlsberg Bulgaria AD in 2011 managed to create awareness for the product as a result of advertising campaigns and strong BTL activities. Despite the launch of a strong international brand, the category slipped into negative growth in 2012. The performance of cider was to a great degree obstructed by the...
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