Report Published: "Alcoholic Drinks in the Philippines"
Philippine alcoholic beverages slowed down but recorded stable growth in 2012. The maturation of the beer category, which is the biggest category in the Philippines, contributed to the slower rate. Domestic companies continued to facilitate growth in all alcoholic drinks categories. These local manufacturers continued creating heavily promoted events to increase consumption, such as beer festivals and summer parties, driving volume sales and strengthening brand loyalty.
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