Now Available: Naturally Healthy Beverages in the US
The sharp rise in juices allowed NH fruit/vegetable juice to grow off-trade value sales by 7% in 2012 while off-trade volume sales declined by -1%. The rise of orange juice prices in 2012 contributed to an overall increase in juice prices. Consumer concerns about high calorie and sugar content combined with higher prices led to a decline in volume sales. NH 100% juice suffered a -1% volume decline in 2012 due to consumer preference shifting away from high-sugar/calorie 100% juices....
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