Homewares in the United Kingdom - New Market Research Report
Homewares showed modest value growth of 1% in 2012 to reach GBP3 billion. The category is thriving with interest from the public thanks to celebrity endorsement and the "don't move, improve" trend. However, this translates into consumers buying more in volume terms but with slower growth in value sales due to the increasing polarisation and popularity of cheaper items and private label products, and competition among retailers that results in price reductions.
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