Recently Released Market Study: Sets/Kits in South Korea
Sets/kits increased by 6% in current value terms in 2012 to reach Won551 billion. Personal care seasonal gift sets including hair care, oral care, bath and shower products decreased in 2012 as the minor players in these categories did not focus on distribution of their products. Two leading players, LG Household & Health Care and AmorePacific divided the seasonal gift set demand in 2012 by recording marginal negative growth in actual value sales.
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