RTD Tea in Russia - New Market Study Published
The volume and value growth rates recorded in 2011 and 2012 were significantly lower than the corresponding growth rates in 2010. Following a very strong sales period due to extremely hot summer conditions in 2010, RTD tea reported very moderate performances in the two ensuing years, increasing in volume terms by 1% and 3%, respectively. The growth experienced in 2010 was much higher than the 1% CAGR for the review period and therefore, achieving a further increase was very challenging...
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