New Market Study, "Home Improvement in South Africa", Has Been Published
South African consumers traditionally hire professionals for home improvement projects. However, with escalating food and fuel prices, and high household debt levels continuing to grow, many consumers are unable to afford home improvement services as a result of increasing labour costs. Hence, South African consumers are increasingly deciding to do their own home improvement. As a result, home improvement sales have witnessed positive growth over the review period (8% CAGR).
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