China TV Shopping Industry 2013: Market Shares, Size, Growth, Trends and Forecast Research Report
In 2009, the State Administration of Radio Film and Television (SARFT) released Opinions on TV Shopping Channel Construction and Management and Notice concerning Strengthening Management over TV Shopping Video Advertising and Home Shopping Programs in succession, which made China’s TV shopping market more standardized, with market size up to RMB58.67 billion in 2011 and RMB70.12 billion in 2012.
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