Adding Value to Staple Foods: A Lesson from the European Pasta Market - New Market Study Published
Despite sluggish global volume growth, pasta offers great opportunities to international manufacturers. Sales in Western Europe will be driven by increasing demand for premium products and health properties. In Eastern Europe, tourism outflows to Italy will underpin consumer interest for Mediterranean cuisine. Elsewhere, multi-functionality of pasta, often used as a core ingredient in soup, will drive sales in regions such as South America.
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