New Market Report: Soft Drinks in Belgium
Soft drinks in Belgium posted steady positive volume and current value terms increases in 2012. Despite the unstable economic climate in Belgium, soft drinks still enjoyed increasing consumer demand. This was driven by health concerns among consumers, resulting in a wider range of healthier alternatives, such as reduced sugar soft drinks. Additionally, price consciousness led consumers to change their purchasing patterns by moving away from brand-name products, favouring private label products...
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