Recently Released Market Study: Colour Cosmetics in Turkey
In 2012, colour cosmetics current value growth was stimulated largely by the launch of value-added and better-quality products. With improved economic conditions, consumers started demanding higher-quality and more premium colour cosmetics. This led companies to invest in the production of higher-quality products. For example, the leading company Avon Kozmetik launched the Avon Luxe brand in 2012, which is a series of colour cosmetics products which contain precious stones. Consequently, the...
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