New Market Study, "Mobile Cocooning: How Growing Reliance on Smart Devices Is Influencing Consumer Behaviour", Has Been Published
Recent years have seen an explosion in mobile web use. Increasingly powerful devices and apps are capable of fulfilling a multitude of tasks, from entertainment, communication and navigation to shopping, education and health monitoring. As a result. consumers are becoming ever more immersed in their own digital worlds, anywhere and at any time. This new global report analyses the current and future impact of the new mobile-centric lifestyle on consumer behaviour and markets.
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