New Market Study, "Food Intolerance in the US", Has Been Published
According to the National Institute of Health (NIH), coeliac disease - an allergic reaction to gluten - affects approximately one in 141 people of the US population. The disease is marked by an inability to process foods containing gluten, causing abdominal pain, discomfort, fatigue and diarrhoea. American consumers, even those without coeliac disease, began to avoid gluten in the hopes of feeling more energetic. This health trend turned gluten-free food into a big business in the US, and it is...
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