Oral Care in Austria - New Market Report
With the strong development of the overall health and wellness trend in Austria, the health awareness of the consumers is increasing. In terms of oral hygiene, Austrians display a high level of awareness and regard healthy teeth as a symbol of overall health. Within this, consumers are opting for innovative and effective products that promise a good performance and offer added benefits at the same time. Oral care was able to benefit from this in 2012 seeing value growth of...
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