Market Report, "Sets/Kits in Germany", Published
Sets/kits continued to see strong growth in Germany in 2012. The category benefited from the substantial growth of fragrances in 2011/2012, as many cash-strapped consumers in Germany migrated from single products to the better-value and more convenient option of sets/kits. In times of economic uncertainty, German consumers sought value-added products such as sets/kits. These are perceived as a value purchase for any occasion, as they offer consumers both improved value and attractive product...
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