New Market Research Report: Bath and Shower in South Korea
Consumer lifestyles and subsequent demand for bath and shower has changed, principally thanks to the influence of multiculturalism in South Korea. In the past, Koreans simply used bar soap when visiting public baths. However, young consumers now prefer to take a shower as opposed to a bath which has rapidly boosted the popularity of body wash/shower gel. By the end of the review period, the private spa culture was popular among young consumers who prefer to use bath additives or...
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