Naturally Healthy Beverages in Portugal - New Market Study Published
Value sales of naturally healthy beverages recorded a decline of 4% in current terms in 2012. This was primarily driven by the poor performance of bottled water and fruit/vegetable juice, which combined accounted for a 75% value share of NH beverages. Naturally healthy products are mainly purchased due to the fact that they do not contain any artificial additives, which is a typical demand from consumers who favour natural produce and have more confidence in a product's quality if it...
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