Fortified/Functional Beverages in South Korea - New Market Study Published
Value sales of fortified/functional beverages grew by 14% in current terms in 2012, reaching Won681.4 billion. Fortified/functional hot drinks showed rather stable growth in 2012, whereas fortified/functional soft drinks recorded high growth, proving a boost to fortified/functional beverages. Fortified/functional hot drinks is dominated by FF instant coffee, which accounted for 64% of value sales in 2012. Even though instant coffee manufacturers tried to introduce fortified/functional instant...
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