Men's Grooming in Turkey - New Study Released
In 2012, men's grooming saw a very good year in terms of value growth, registering approximately 13% value growth compared to CAGR of about 8% over the review period. The above-average current value growth largely stemmed from a high number of important new launches and increasing numbers of men who demanded these products. New launches in 2012 included Axe Anarchy for Men under men's deodorants and Clear Men Cool Sport under men's hair care, both by Unilever. Additionally, increasing numbers...
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