New Market Study Published: Fortified/Functional Packaged Food in Colombia
Domestic firms are responding to the needs of the Colombian population through strengthened product development in fibre, vitamins and minerals due to low consumption of vegetables and fruits. Only 33% of households in Colombia consume fruits and vegetables on a daily basis according to the National Survey of the Nutritional Situation in Colombia 2010 (ENSIN). Products like fortified/functional dairy, pasta, and rice do not represent a significant increase in the consumer price compared to that...
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