New Market Study, "Sets/Kits in Thailand", Has Been Published
Sets/kits generated a healthy performance in 2012. The demand for sets/kits was partly stimulated by new product launches, particularly limited editions. Thanks to limited sales periods, consumers were sometimes afraid of not getting products, or were afraid stocks would run out. As a result, according to this finding, manufacturers tended to launch limited packaged sets/kits for certain periods of time, with the purpose of boosting sales. Moreover, the demand for sets/kits was supported by a...
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