Market Report, "Wal-Mart Stores Inc in Retailing (World)", Published
Wal-Mart is trying to find a balance between back to basics and retail innovation. After the failure of Project Impact, the company returned to its roots in the US by focusing on ELDP and product assortment. At the same time, the group needs to adapt to new consumer trends and catch up with e-commerce and offer more convenience and mobile-focused stores. As a multinational business Wal-Mart faces the challenges of decentralised management as recent corruption scandals in emerging countries have...
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