New Report Available: Spirits in South Korea
In 2012, total sales volume of spirits increased by 2%, mainly driven by the sales growth of soju and white spirits. In South Korea, Soju accounts for a dominant share of total spirits sales volume, generating over 96% sales volume of total spirits in 2012. In South Korea, the demand for soju tends to increase more rapidly during the downturn of the domestic economy as one of the cheapest spirits in the market, while the demand for expensive spirits, especially...
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