New Report Available: Inter Ikea Systems BV in Retailing (World)
Inter Ikea Systems BV (IKEA), the giant Swedish furniture and homewares retailer, has gone from strength to strength over the review period by using a strategy of cost reduction that allows it to adopt a strong value for money position. It continues to roll out stores in new international markets, most recently announcing plans to push into India, and is set to significantly grow its share of the furniture and homewares over the forecast period.
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