Kao Corp in Tissue and Hygiene (World) - New Study Released
Compared to beauty and personal care, Kao remains more heavily dependent on its domestic market within tissue and hygiene. Kao has been negatively impacted by the highly mature nature of tissue and hygiene in Japan, with its global value share on a downward trend across categories. However, international expansion has become a focus area for the company, with high-growth emerging markets such as China a priority.
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