Recent Study: Small Appliances: Industry Overview and Performance
The BRICs are expected to drive global growth in small appliances over the next five years. Air conditioners will drive the highest growth in value terms within the same forecast period. Also, internet retailing will be the fastest growing channel for small appliances, driven by lower unit prices and an increased number of internet retailers. Manufacturers should not miss the opportunities in BRICs and in internet retailing, while still strengthening relationships with store-based retailers.
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