Market Report, "Video Games in the United Kingdom", Published
Supermarkets have overtaken video game specialists to become a leading retail channel. Asda, Tesco, Morrisons and Sainsbury's have surpassed GAME and Amazon and made more revenue than specialists. Specialists on the high street have suffered, such as the announcement of HMV going into administration. Other retailers like Argos have also lost share to grocery retailers. Supermarkets have pushed video game sales, advertising and promotions. For example, the majority of UK grocery stores held...
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