Market Report, "Unicharm Corp in Tissue and Hygiene (World)", Published
Unicharm has steadily reduced its reliance on the mature domestic Japanese market, with Japan accounting for 54% of the company's tissue and hygiene sales in 2012, down from 76% in 2007. At a global level, Unicharm outperforms its Japanese rivals thanks to its consistent effort on expansion in international markets, most notably the key China market.
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