New Market Study, "Beer in Cameroon", Has Been Published
Despite operational challenges related to unstable electric supplies and government attempts to restrict alcohol consumption, beer value sales continued to record a considerable rise in 2012. The strong growth in the production of beer was sustained by the stable and growing economy, resulting in increased disposable incomes and the higher purchasing power of the consumer base. This explains the strong demand for products and the success of advertising campaigns by various players in the...
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