Market Report, "Fragrances in New Zealand", Published
2012 saw the pharmacy channel begin to parallel import well-known fragrance brands to compete with the cheaper prices on offer through other channels such as mass merchandisers (The Warehouse), parallel importing retailers that parallel import and Internet retailers. In particular, Life Pharmacy promoted and advertised premium fragrances as being "parallel imported". Pharmacybrands Ltd controls the majority of chained chemists/pharmacies operating in New Zealand, owning the following pharmacy...
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