Report Published: "Hair Care in the United Arab Emirates"
Men became increasingly important consumers of hair care towards the end of the review period. This was partly linked to the men's grooming trend but was also driven by growing economic confidence among low-income expatriate workers. Many of these men traded up from bar soap or body wash/shower gel to shampoo, and those who previously purchased economy products traded up to major international brands thanks to aggressive price promotions. This trend benefited both male-specific and more general...
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