Report Published: "Hair Care in New Zealand"
Hair care grew by 3% in current value terms in 2012, similar to 2011 but marginally down on the review period CAGR. Trends within conditioners made the largest impact, with hydration, moisturising and nourishing becoming major themes. In particular, oils continued to gain popularity in 2012 as a key ingredient to condition, nourish and revitalise hair, for example Schwarzkopf Extra Care introduced Marrakesh Oil to its conditioning range. In addition, conditioners became more sophisticated with...
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