"Traditional Toys and Games in the United Kingdom" Published
In 2012, the market for traditional toys and games suffered from the economy being weak. Rising inflation, flat wages and fear of unemployment kept consumer confidence low. Even though buying children birthday gifts remains a priority, traditional toys and games are generally viewed as non-essential expenses, hence got easily scrapped, resulting in poor performances throughout the year. The market then peaked in the run-up to Christmas, where consumers heavily searched for the best offers and...
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