Market Report, "Traditional Toys and Games in South Korea", Published
In 2011 the trend for traditional toys and games was in car characters such as Robocar Poli, Pororo Car and others. However, in 2012 and 2013, robots kicked in as the most popular licensing characters in boys' toys. The trend shifted to robots due to TV animation series and successful product development. Tobot was a huge hit in Korea. Tobot is a robot like Transformer, which has cars combined into one robot. The cars in the animation are KIA Motor's...
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