Market Report, "Skin Care in Egypt", Published
There was a back-to-basics approach to skin care for many consumers at the end of the review period, due to economic worries and a sharp rise in the cost of living. Many women and a growing number of men regard skin care as an everyday essential and consumers remained willing to buy facial moisturisers, general purpose body care and anti-agers in order to maintain comfortable skin and a more youthful appearance. However, there was little interest in expensive and complicated...
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