Casino Guichard-Perrachon SA in Retailing (World) - New Market Study Published
Casino Guichard-Perrachon SA's market position has shifted drastically over the review period: following the purchase of Brazilian giant Grupo Pao de Acucar in 2012, Brazil is now its largest market and its non-grocery generated sales increased from 5% in 2011 to 22% in 2012. Underlying weakness in its domestic French market has driven this expansion strategy. As the company is committed to a price war in France, this will limit value growth and make international sales increasingly important.
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