Just Released: "Global Cruise Briefing: The Calm After the Storm"
Following a period of intensive discounting and low operational margins, cruise companies switched their businesses strategies to focus on value for money offers with great success in 2011 and 2012. This, coupled, with a growing presence in emerging markets, led to stronger results over the 2010-2012 period. However, recent incidents and negative press coverage have undermined financial performance, but do not seem to be deterring cruisers.
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