Men's Grooming in Egypt: New Research Report Available at Fast Market Research
There was good growth for men's grooming at the start of the review period, with men becoming more focused on their appearance and grooming. There was a growing association between a well-groomed and youthful appearance and social success and growing interest in male-specific products in many areas. However, increasing economic pressures at the end of the review period encouraged men to focus mainly on basic products and to economise within men's grooming. Men thus became more likely to eke out...
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