Toys and Games in the United Kingdom - New Report Available
In traditional toys and games and video games, concerns about the general economic climate caused parents to constrain their spending on toys and games. Consumers want to spend less per transaction and as a result spending was limited to gift purchases and a one-off splurge at Christmas. Economic considerations have also helped to increase digital gaming, with online free-to-play downloads sky rocketing as a result of limiting spend.
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