New Market Study Published: Homewares in Thailand
Thai consumers do not generally spend much money on homewares for reasons of design or luxury. They normally buy a new product only if an existing product is broken or in the case of moving into a new home. Nowadays, more Thais are moving out of the family home to live alone due to working in big cities like Bangkok and Chiang Mai, for example. These people often live in a condominium or dormitory. In addition, the number of nuclear...
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