New Report Available: Burger King Worldwide Inc in Consumer Foodservice (World)
Burger King faces the challenge of reversing the share decline it suffered in its domestic market over the review period. The company aims to improve its domestic performance through a wide- ranging strategic growth programme that includes accelerated outlet remodels, menu innovation, operational improvements as well as changes to its marketing strategy. Burger King also aims to capitalise on international growth opportunities, specifically in high-growth emerging markets.
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