Market Report, "Spirits in Cameroon", Published
In 2012, major domestic spirits producers continued to introduce smaller pack sizes which cost less than CFAF150. Distribution of these smaller pack sizes increased in the on-trade channel, with some companies using mobile sales vehicles to visit busy beer parlours and similar establishments every day and sell directly to consumers. Together with new launches and sustained investment in advertising, this practice helped to ensure that growth in spirits in total volume terms in 2012 was faster...
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