RTD Coffee in Australia - New Study Released
In 2012, off-trade volume sales grew by 4%, slightly lower than the CAGR of 6% witnessed over the review period. Retail value sales grew by 5% to A$600 million in 2012. Despite weak consumer confidence, RTD coffee sales have grown as consumers consider the products an affordable indulgence. Australians also appreciate the convenience of RTD coffee.
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